Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and ...

A study into the use of deepfake technology in advertising has found that public acceptance of synthetic media generated by ...

It was the classic “take out the trash” move. On Friday, Jan. 16, late in the afternoon before the Martin Luther King Jr. holiday weekend, OpenAI confirmed what industry insiders have long suspected: ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

So, Super Bowl LXI happened, and wow, it was something else. Forget the touchdowns for a minute, because the ads were the ...

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...

Ad Inventory: According to iSpot, a company that tracks ads, about 22.7% of the commercials – that’s 15 out of 66 – were ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Artificial intelligence-related stock names were mostly trending higher by noon trading on Monday, following Sunday night's Super Bowl that was punctuated with tech sector ads. The iShares Expanded ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...