NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

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Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Toys are a source of pure magic. Whether they’re used for make ...

Brian Fais can sympathize with the toddlers who get yanked away, sometimes kicking and screaming, from the knee-high wooden train table in the back of his Bethlehem store, Toy Magic. He understands ...

The Toy Hall of Fame has announced this year’s inductees: Matchbox Cars, Magic: The Gathering cards, and the humble coloring book. Congratulations, toys. Since 1998, the Hall of Fame has inducted a ...

Across the plaza from where the Rockefeller Christmas Tree is still shrouded in scaffolding, a thin line of customers snaked around the front of New York City's newest toy store, waiting to get in.