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If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...

The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

If you’re a student, I challenge you to do an exercise. Go to your email inbox from two years ago. Pick one and read it. Are you cringing at the length, content, and word choice used in your email?

The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a ...

From 10-word social media posts to 100-word emails to 1,000-word blogs, sloppy writing reflects a disorganized mind. Any warning signs of disorganization will send prospective clients running — and ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled ...