Meta new ad measurement system counts only link clicks in click-through attribution, moving likes, shares and saves into a ...

Adpro& Group's Rana Hamarneh compiles the perspectives of women CMOs she works with who embody the instinct to connect, nurture and build.

Bringing more than 8 years of experience at global agency networks, Anjana Murali launches IndeMinds – a 'future-ready' marketing agency.

Maaha People's Ruby Ubhi explains why leadership that nurtures inclusive workplace culture wins in the communications sector.

In a region defined by momentum and possibility, the responsibility is to continue evolving creativity as a strategic discipline, one that scales with purpose, protects its people and delivers ...

SkyBlue Cinematix will facilitate deeply embedded brand integrations in the film Varanasi, set to release worldwide in 2027.

Créo Global's Jaimesha Patel and Zain Mir explain how AI Overviews elevates material that’s organised, credible and aligned with intent.

Campaign Middle East's Editor shares his thoughts in March - resonating sentiments from people in the industry, and sharing a call to action.

When a crisis hits, whether it is a pandemic, conflict, environmental disruption, or a public health emergency, the role of communication changes overnight. What was once about awareness, education, ...

Marc El Khoury will lead the agency’s overall business strategy, growth agenda and client partnerships, while overseeing its development.

Brandcare Digital comprehensive suite of SEO services includes advanced data analytics, content strategy and technical optimisation.

Becoming Social's Rawan Al Sayed says that in an industry where unpredictability is the norm, the ability to adapt is ...