shots

Allica Bank launches first major campaign

Allica Bank has partnered with creative agency 20(Something) and MindsEye to launch its first major brand campaign since ...
Ad Age

How AI is fueling branding and measurement in OOH campaigns

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...
Marketing

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

Marketing and advertising executives are constantly battling for attention in a saturated digital landscape, especially when attempting to land those coveted high-value B2B accounts. When the C-suite ...
Morningstar

Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live

These visitation insights are available to advertisers during ad campaign flights and give customers the ability to consider ways to optimize their OOH campaign performance to drive more store traffic ...

Viral marketing stunts give me the ick

Publicity stunt marketing covers a wide range of themes, from billboard ads to TV commercials, but most recently, it's the OOH campaigns that have caught my eye. A favourite among movie marketing ...