SSAI is one of the crucial innovations that has allowed over-the-top (OTT) video to become a viable industry, because it opens up paths to monetization and helps to both absorb infrastructure costs ...

Like many streaming services these days, Paramount’s Pluto TV has both AVOD titles and FAST channels. But based on my binge sesh this week, the ad experiences on Pluto differ drastically between these ...

Support Systems Associates Inc., with major subcontractor BAE Systems, has landed a new Army contract valued at up to $1.5 billion. The work, which will include services across a variety of aviation ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking. In recent years, ...

The Media Rating Council (MRC) this morning released a draft of new guidelines and best practices for measuring advertising running on over-the-top (OTT) and via connected TV (CTV), as well as when ...

NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) -- DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics has uncovered the first server-side ad insertion (SSAI) ...

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion ...

LONDON, UK, Jan. 17, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the H2 2023 Server-Side Ad Insertion ...

Science Systems and Applications Inc. has secured a potential five-year, $425M contract to support scientific research activities within a Goddard Space Flight Center subdivision focused on ...

NASA has selected Science Systems and Applications, Inc. (SSAI) to provide electrical and electronic engineering services to Goddard Space Flight Center and other NASA Centers in support of the agency ...