UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...

Farmers have been out talking to shoppers across the country to encourage them to look for the Red Tractor logo and buy British. About 100 farmers have been taking part in 20 events to mark Red ...

The food industry is stepping up efforts to reassure shoppers about the origin of their meat in the wake of last year's horsemeat scandal by launching a Red Tractor logo on ready meals. The red logo, ...

A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”. The ad, seen in May 2023, used a voice-over stated ...

The presence of the Red Tractor logo is a mark of quality and of safety – in fact, many people will trade up if they see the hallmark. And, in these times, offering security means a lot to your ...

Shoppers are to be given greater reassurance over the provenance of meat in their ready meals following the launch of a new Red Tractor logo for more highly processed foods. Currently the Red Tractor ...

Red Tractor has been dealt a blow this week, as the NFU, NFU Cymru, NFU Scotland, Ulster Farmers’ Union and AHDB publicly called for its controversial green module to be scrapped. In a joint statement ...

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Red Tractor has axed its green farming assurance standard after facing a backlash from farmers. The British food assurance body said it would discontinue the Greener Farms Commitment (GFC), which had ...