Feinberg pointed to BravoCon — a fan event featuring more than 100 Bravo personalities — as a successful example of a phygital experience for NBCUniversal. The convention allows fans to immerse ...
Marian Lee is chief marketing officer at Netflix, appointed in 2022 after serving as vice president of UCAN Marketing. She leads a global team driving culture-shaping campaigns that connect audiences ...
When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...