NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

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Brian Fais can sympathize with the toddlers who get yanked away, sometimes kicking and screaming, from the knee-high wooden train table in the back of his Bethlehem store, Toy Magic. He understands ...

The Toy Hall of Fame has announced this year’s inductees: Matchbox Cars, Magic: The Gathering cards, and the humble coloring book. Congratulations, toys. Since 1998, the Hall of Fame has inducted a ...

Your old friends are coming to life and they’re bringing the magic to the Disney Store to celebrate the 30th anniversary of ‘Toy Story’. The Disney Store is celebrating “30 Years and Beyond” with new ...

Across the plaza from where the Rockefeller Christmas Tree is still shrouded in scaffolding, a thin line of customers snaked around the front of New York City's newest toy store, waiting to get in.