A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more ...

In the relentless hunt for more conversions, being number one has never been so important in a digital marketing. But how to can you get on top and stay there? That will require a combination of ...

These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several ...

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs haven ...

Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls ...

Moderator for this session is Allan Dick. There are three speakers, Tim Ash, James Roche and Scott Miller. There is new technology being used in this session by Offermatica where the presenter asks ...

Most companies can’t argue the fact that they want higher conversion rates. After all, higher conversions mean you have hit the nail on the head with your message market match and, as a result, it ...

Since "Testing" was a significant subject at last week's Conference by Mediapost Communications, this timely report from Marketing Sherpa about Case Study #CS31905: Landing Page Testing and ...

Gab Goldenberg What would 20% more sales be worth to you in dollars? What would that extra revenue mean for you and the company? Get a proposal for increasing your conversion rate at ...

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session ...