While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

Opinions expressed by Entrepreneur contributors are their own. In many ways, e-mail marketing and small business are a natural fit. E-mail, in theory, offers an inexpensive way for businesses to ...

In part 1, we addressed the strategy behind a solid newsletter, its title, and its content. In part 2, we'll examine the importance of creative design, printing and distribution, and which medium is ...

Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...