Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “A lot of times, people don’t know what they want until ...

Startup businesses must define their position in the marketplace and remain focused in order to be successful, keynote speaker Jan Eglen said during an Entrepreneurial Day program Nov. 7 at Indiana ...

As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a ...

The word “niche” implies a specialized environment. But to Fiona Doetsch, the stem cell niche is anything but. For brain stem cells, “the whole organism is the niche,” Doetsch told the audience at the ...

Linktour Automotive's long-term strategy appears to be one of niche domination rather than mass-market confrontation. By focusing exclusively on the "boutique urban mobility" segment with a strong ...