Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

This past summer, a riot broke out in New York City. The NYPD had to activate a "Level 4" response (its highest level of disaster response), and the incident caught national news attention. At the ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made ...

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time. Microsoft Advertising has announced Ad Creator, a new feature that extracts images from ...