Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

LocaliQ, Gannett’s Digital Marketing Solutions business, has added a suite of three free solutions to help brands improve their digital marketing. According to LocaliQ, the new offerings are: - The ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

Ingram Content Group has enhanced its Ingram iD advertising platform with artificial intelligence capabilities, adding automated ad copy generation based on book metadata and tools for generating ...

Human copywriting vs. AI-generated ad copy – who is winning? Find out which approach drives higher click-through rates and conversions. Generative AI is already making a significant impact on ...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...